Men's Grooming Trends in Pakistan: Beyond the Beard

Men's Grooming Trends in Pakistan: Beyond the Beard

In Pakistan, the landscape of men's grooming has evolved beyond traditional norms, extending into a comprehensive approach to personal care and style that goes beyond the ubiquitous beard. Let's delve into the changing trends that are shaping men's grooming in the country:

  • Hairstyling and Style Trends:
        • Contemporary Hairdos: Pakistani men are embracing a diverse range of hairstyles, including undercuts, quiffs, fades, and textured looks, mirroring global trends.
        • Usage of Styling Products: The use of hairstyling products such as pomades, clays, and styling gels has surged, enabling versatile and well-groomed hairdos.
  • Skincare Routine:
        • Heightened Awareness and Regular Skincare: Men are increasingly adopting skincare routines, recognizing the importance of cleansing, moisturizing, and sun protection for healthy skin.
        • Specialized Skincare Products: The market now offers a range of skincare products tailored for men, including cleansers, moisturizers, and anti-aging solutions.
  • Beard Culture and Maintenance:
        • Well-Groomed Beards: While beards continue to be popular, the emphasis is on well-groomed, shaped beards, often accompanied by neat mustaches.
        • Usage of Beard Oils and Balms: Products like beard oils and balms are widely used to maintain a soft, manageable beard and promote healthy growth.
  • Fragrance and Perfumes:
        • Discerning Perfume Choices: Men are becoming discerning about fragrances, opting for a variety of scents based on occasions and personal preferences.
        • Perfume Layering: The practice of layering different scents, including colognes, aftershaves, and perfumes, to create a unique fragrance is gaining popularity.
  • Nail Care and Grooming:
        • Attention to Manicures and Pedicures: Men are increasingly visiting salons for nail care, including trimming, cleaning, and grooming, placing emphasis on personal hygiene.
  • Eyebrow Grooming:
        • Shaping and Care: Men are paying attention to eyebrow grooming, ensuring well-shaped and trimmed eyebrows to enhance facial features.
  • Fitness and Well-being:
        • Focus on Physical Fitness: There is an increasing focus on fitness and exercise among Pakistani men, contributing to a well-groomed and healthy appearance.
        • Mental Well-being Awareness: Awareness about mental health is growing, with men recognizing the importance of mental well-being in overall grooming.
  • Fashion and Style:
      • Diverse Clothing and Accessories: Pakistani men are exploring various fashion styles, experimenting with different clothing and accessories to express their personalities.

    Men's grooming in Pakistan is evolving into a multifaceted realm, encompassing not only traditional aspects like beards but also a comprehensive approach to personal care, style, and well-being.

    Disclaimer: The mentioned grooming trends are based on observations and may vary with personal preferences and regional trends.


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    • Qureshi, A., & Siddiqui, A. (2016). The Evolution of Male Grooming: An Insight into the Pakistani Market. International Journal of Consumer Studies, 40(1), 108-116.
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